As part of one Wella’s finest permanent hair colour ranges, Illumina, Wella Illumina Hair Colour 10/93 Platinum Golden Ash Blonde is here to light up your locks with magnificence whilst carrying an aura of class. While your hair receives vital nutrients, it will be left with a refined glow that illuminates in any type of light. With 100% grey coverage that lasts, your hair will look naturally stunning.