Shortly after starting their careers in the barbering industry, the founders of Uppercut Deluxe quickly realized that existing products simply weren’t good enough for the hairstyles they were asked to cut and style in their salon. Some products were too greasy, others dried out. Some were too heavy, while others didn’t hold their shape. Deluxe Pomade was their solution. They created a product that holds hair perfectly in place, while giving it the definition and shine that so many classic hairstyles need to look great. The formula is water-based, meaning it washes out easily and leaves no unsightly residue. Timeless grooming made easy.Medium/strong hold, medium shineWater-solubleScent: Light coconut mixed with vanillaSmooth finishA sharp look