GENTLE ON HAIR, GORGEOUS ON YOU: Simply Color is gentle on hair and gorgeous on you. With 0% Ammonia, Silicone and Alcohol.NATURAL COLOR RESULTS: Enjoy beautiful, vibrant color results that are even from root to tip.VISIBLY HEALTHY-LOOKING HAIR: This gentle hair color provides a vibrant, even color, and visibly healthy-looking hair.UP TO 100% GRAY COVERAGE: Our color crme offers long-lasting color & up 100% gray coverage.GENTLE FORMULA: Simply Color has a caring formula that is dermatologist tested to be gentle on scalp with no PPD & PTD.ECO FRIENDLY CARTON: The Simply Color Carton is 100% recyclable and the carton lids are compostable. Please recycle.