Naturally radiant and long-lasting color and shine, now with a new quinoa-enriched multi-care mask Permanent hair color with 100% gray coverage from the first application, in an easy-to-use, drip-free gel formula.It is enriched with: Quinoa: considered a “complete protein”, quinoa contains all the essential amino acids. In Multi-Care Mask, it helps to fix hair color, resulting in a more intense and long-lasting tone. It also aids styling and helps increase shine, for healthier hair. Organic Shea Butter: nourishes the hair thanks to its high concentration of vitamins and natural fatty acids. Shea butter is deeply hydrating and helps reduce breakage and split ends, as well as soothing dry scalp. Baobab proteins: the baobab tree is known in its native country as the “Tree of Life”; in the mask it helps rebuild the hair’s natural keratin and protects it from heat, UV rays and pollution. Healthier, younger-looking hair.It is recommended to spread and easily adheres to the hair, guaranteeing a uniform color result. In just 40 minutes, you can achieve natural, radiant color with 100% gray coverage.Contains phenylenediamines and hydrogen peroxide. A skin test should always be done 48 hours before using any hair dye, even if you’ve used it before. If you experience any reaction to the test, you should not use the product. We highly recommend running a strand test at the same time, to evaluate the selected shade and determine how long the color needs to develop, for example, to successfully cover gray. For tips on how to perform a Skin Sensitivity Test and Color Strand Test, see our Allergy & Safety Tips page.