L’Oreal Paris Feria Hi Lift Cool Brown B61 is a permanent hair color that delivers exceptional lift and cool tones for a strikingly beautiful look. This hair dye features multi-faceted tones that add depth and dimension to your hair, ensuring a radiant finish. The formula is designed to nourish and condition your hair while providing long-lasting color that resists fading. Create head-turning highlights or an all-over color transformation with this versatile hair dye, designed for use at home.