Giovanni’s Ultra Moist Shampoo is designed to restore moisture and deeply hydrate dry, damaged hair. It contains Avocado, Olive Oil, Aloe Vera and Shea Butter to replenish dry, brittle hair. This salon-quality vegan and cruelty-free shampoo leaves your hair looking silky smooth with softness and shine. There are no harmful SLS, phthalates, parabens, mineral oil, propylene glycol or artificial dyes. Safe for coloured hair.