The Doux Press Rewind Curl Retention Shampoo – 16 fl oz – Press Rewind Curl Retention Shampoo from the Press Play Thermal Styling Collection brings curly hair to straight and back again. The shampoo strengthens as it cleanses, using DOUXplex bonding technology to restore moisture balance, help prevent heat damage, and preserve curls and coils. It cleanses, detangles, and smooths, leaving hair soft and silky for effortless heat or wash and go styling.