SIMILAR TO HAIR GEL: A moisture-rich cream gel that provides a texturized look while taming hair leaving a matte finishLIKE HAIR GEL FOR MEN: Works well when a textured definition, frizz-free hair and a natural look is desiredKEY BENEFIT: High hold and low shine. Provides moisturizing and conditioning benefits while taming the hair for a frizz-free natural look.HOW TO USE: Apply to towel-dried hair and style as desired